On the surface, the product filter’s primary purpose is to narrow search results from general to specific. That function drives product discovery and leads users to the eventual purchase. Learn more about woo product filter .
But there’s a catch.
Most of the eCommerce shoppers don’t really go “from A to B” to buy a specific product. With some rare exceptions, users don’t come straight to Lenovo ThinkPad X1 Extreme 2nd Gen (20QV0012RT).
For the most part, users tend to browse and look through various options based on key criteria (like price, brand, availability, quantity, etc.). Because of that, users need proper tools to find what they are looking for and buy it.